GCB Newsletter | March 2018

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GCB Newsletter 04 | 2018

Curtain up for Hidden Champions!

Berlin, Hamburg, Munich: These German metropoles are known worldwide in the MICE industry. However, Germany also offers many small to medium-sized cities that provide a first-class infrastructure for meetings and congresses. It is time to put these hidden gems in the limelight. Even small cities have much to offer!

We present you Germanys Hidden Champs: Dresden and Stuttgart! In this issue we also provide you with tips to develop a sound content marketing strategy and invite you to Educational trips in Germany this summer.

Enjoy the read!








Second tier, but definitely not second best for meetings

Many hidden champions cities in Germany are “pockets of expertise” that help organisers place their event in the right professional context – and at the same time, offer their attendees a new and interesting destination.

Matthias Schultze explains the competences of the "Second-Tier-Cities" in Germany





The Emerging MICE Hubs in Germany

With developed infrastructure and availability of logistical necessities at cheaper rates (compared to first tier cities), the second-tier cities in Germany are gaining more prominence and are poised to be the new growth centres for MICE business.

Find out about Hidden Champs in Germany’s MICE Market





IMEX 2018 starts on May 15th!

The GCB is happy to represent Germany alongside more than 200 German exhibitors. You can find us at booth F100 in Hall 8.
At the show you can benefit from expert speakers, new ideas and inspiration at a variety of educational and networking events. More information here. 
Are you ready to discover German Expertise at IMEX 2018 in Frankfurt? Make your appointment here to #meetGermany and discuss how Germany can host your next Meeting or Event!


© 2018 Regent Exhibitions Ltd.



Educational Trips - Discover German Expertise!

It’s that time of year again! Time to invite a selected group of leading meeting planners to join us for one of two annual German Convention Bureaus Educational Trips. Get ready to #meetGermany this summer while discovering some big German cities and some Hidden Champs for your next event!


Educational Trip for European Planners | July 25–28, 2018


Discover Bremen and Hamburg - Breathtaking and historic!
Experience German hospitality in these vibrant maritime destinations where world-famous architecture and breath-taking sites offer you plenty of options as well as industry expertise for your successful event in the North of Germany.
Here you will find the full itinerary and application.



Educational Trip for North American Planners | August 19 - 26, 2018


This year’s trip will give North American event professionals an overview of an entire region of Germany while you visit Nuremberg, Stuttgart and Frankfurt!
During your 6-day trip, you will walk through medieval walls, discover where Germany’s automotive spirit comes from and experience the tastes of the region while wandering through the new old town!
Here you will find the full itinerary and application.










Dynamic Digs: Maritim Dresden

Maritim Hotel Dresden & Congress Center puts “Florence on the Elbe” at Attendee’s Fingertips. Perhaps not as widely known as some other German meeting cities, Dresden offers a strong art and architecture scene. It also offers a great destination for meetings, conferences, and events welcoming up to 15,000 happenings for 1.35 million attendees annually.

Discover Dresden and the Maritim here



© Kunstmuseum SMG


7 Things to do in Stuttgart

Savvy planners know, pulling off dynamic and unique activities, great hotel stays and convenient travel around meetings, conferences and incentive trips can't be left to chance...so here are seven "sure bet" options in Stuttgart that will have you and your delegates feeling like winners.

Find them out now








How to develop a sound content marketing strategy

Content marketing is nothing new anymore for event planners, venue operators and destination marketing managers. However, it is sometimes hard to focus on the essentials when faced with a wide variety of goals, channels to use and trends to follow.

Click here for tips how to come up with the right strategy




Voted as one of the top conference centers in the world by Smart Meetings Magazine, the darmstadtium has everything you need for your next conference. An incredible IT structure, versatile large spaces and a customer service team that has a 90% satisfaction rating. Find out what makes Darmstadt the perfect destination for your next conference!

Watch our latest #GCBTv webinar here




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German Convention Bureau
Kaiserstr. 53
60329 Frankfurt

Phone: +49 69 24 29 30-0
Fax: +49 69 24 29 30-26
E-Mail: info@gcb.de
Internet: www.gcb.de

Managing Director (Geschäftsführer): Matthias Schultze, Represented by the Executive Board (Vorstand): Matthias Schultze
Register number: VR 12298 VAT ID number according to s. 27 a of German VAT Law: DE 114 111 459