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Berlin Business News
Berlin Business News presents in a compact and concise form interesting and useful information from and about the business location Berlin.
 
The newsletter is published quarterly.
We hope you will enjoy reading!
HAPPY BIRTHDAY, PARTNER FÜR BERLIN!
Initially known as the capital of construction sites after the fall of the Wall, Berlin underwent a breathtaking transformation over the past two-and-a-half decades and emerged as a sought-after business location, a magnet for entrepreneurs and one of Europe‘s most livable cities. With its various capital city marketing campaigns, Partner für Berlin has helped shape Berlin‘s development and image domestically and internationally since as early as 1994.
There are hundreds of reasons to love Berlin – even if our city is not always perfect. When the marketing team at Partner für Berlin was formed in 1994, Berlin was still one big construction site. The team saw this as a positive sign of transformative change and established the event series known as “Schaustelle Berlin.” They also sought to draw attention to other capital city merits, for example, by launching the Berlin Master Chef awards in 1997. This was followed by further highlights, such as the first Berliner Hoffest (Courtyard Festival) of the Governing Mayor in 1999 and other large-scale image campaigns. In 2008, Mayor Klaus Wowereit launched the be Berlin capital city marketing campaign, which was then expanded to the international stage in 2009 under the motto “the place to be” with the goal of positioning Berlin as an attractive business location and a great place to live and work. The start of the #FreiheitBerlin campaign in 2017 was yet another important milestone. On pages 10 to 15, we travel through time to relive some Partner für Berlin highlights from 1994 to today.
 
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Berlin's Economy
#1 Record financing for Berlin startups
In the first half of 2019, German startups were able to attract more fresh capital than ever before in a six-month period. In total they received €2.8 billion, which is 13 percent more than in the same period last year. At 332, the number of financing rounds even rose by 19 percent over the first half of 2018. According to the startup barometer published by Ernst & Young, the lion’s share of overall investment capital flowed to Berlin, where startups received a total of €2.1 billion in the first half of 2019 as part of 131 financing rounds, thus marking an increase of 28 percent. By far the largest deal was the €428 million cash injection given to the travel startup GetYourGuide. In second and third place were the online bank N26 (€266 million) and the ad-tech startup Adjust (€201 million). Of the ten largest investment rounds this year, nine went to companies based in Berlin.
 
#2 Basic income for all
The Berlin Senate has passed a state guideline for a pilot project called “Solidarisches Grundeinkommen” (Basic Income or SGE), which was jointly developed by the Berlin State Chancellery, the Berlin Senate Department for Integration, Labor and Social Affairs and the Senate Department for Finance. The goal is to fill 250 SGE positions this year, and in the course of 2020 to fill all 100 positions. „inclusion through work is the SGE motto,“ notes Berlin’s Governing Mayor Michael Müller. The SGE is aimed at long-term unemployed individuals immediately after their transition to ALG II unemployment insurance, with a maximum period of unemployment of up to three years. These individuals receive a contract of employment at an SGE employer, which the federal state of Berlin then supports over the course of five years. Coaching sessions and training programs will also be offered. The goal of the SGE is to foster the transition to jobs in the primary job market.
 
#3 10 years of Sportmetropole
In celebration of the 10th anniversary of the “Sport Metropole Berlin” initiative on August 14th, 400 leading decision makers from the worlds of business, politics, sports and culture gathered in the Verti Music Hall to mark the beginning of the new Berlin sport season. After a welcome by Berlin’s State Secretary for Sport, Aleksandar Dzembritzki, who emphasized the importance of sports for society, the discussion centered on the training and promotion of young athletes, as well as their impact on sports. Among those participating in the discussions were Füchse Berlin managing director Bob Hanning, Alba Berlin managing director Marco Baldi, former professional athlete and current managing director of Jugend trainiert für Olympia Friederike Sowislo, as well as Thomas Härtel, President of the Berlin State Sports Association. An appearance by the Flying Steps Academy rounded off the stage program. AOK Nordost and DKB, both of which foster sports in Berlin as partners of the initiative, were also in attendance.
 
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Industry information
#1 MOBILITY MANAGEMENT OF TOMORROW
The VML Cluster at Berlin Partner and the Institute of Transportation Systems at the German Aerospace Centre (DLR) are organizing a joint conference on "Mobility Management of Tomorrow" to be held 7 November in Adlershof with the main focus on "Challenges in Road Safety". Experts from science, business, and government will have the opportunity to network and exchange ideas and experiences. For more information, go to: http://mobilitaet-bb.de/de/termine.
 
#2 WINDNODE CHALLENGE
The roll play “Energy transition” is looking for participants to play, change perspectives, understand more. A subject as complex as energy transition consists of numerous individual measures affecting a wide range of stakeholders. These measures do not always meet with approval. We want to find out how a playful approach can contribute to understanding and acceptance. Take on the role of an energy provider, an environmental activist, the licensing authority, a tech entrepreneur and play with us as part of the “Wind-NODE showcase for intelligent energy” on 24 October at the CityLAB Berlin in the Tempelhof Airport. Info: windnode@berlin-partner.de.
 
#3 TML CLUSTER CONFERENCE
Under the banner “Open minded test fields”, representatives of economy, science and politics met on 15 August at the Transport, Mobility and Logistics Cluster Conference Berlin-Brandenburg in Wildau. The focus was on the topics of networked working, early testing of innovations in test fields, further development of the regulatory framework, startup pitches, perspectives and opportunities for co-creation, interactive participation in the amendment of the TML master plan and much more.
 
Berlin-Partner
#1 New public space in City West
Cells Group to develop the Fürst in former West Berlin. In a prime location directly on Kurfürstendamm, a new city quarter is being created with an inspiring mix of office and retail space, theatres, restaurants, hotels, and a museum. On the site of the former Ku'damm Karree high rise, the Fürst will create an ensemble that will provide a relaxing retreat in the midst of dynamic City West with a public city square. The Fürst is scheduled to be completed by the end of 2022. For more information, go to www.fuerstberlin.com.
 
#2 Sustainable for the environment and climate
Innovation, sustainability, and readiness for the future are of great importance to Gasag. With its "Umwelt€uro" donation campaign, Gasag is giving €100,000 in grants to recognised non-profit organisations active in the fields of climate and environmental protection. And the best part is that everyone can help decide which organisations should receive the grants. All you have to do is send a free text message and start your own donation account on the Gasag donation platform to support a project of your choosing. Incidentally, organisations can also contact the company if they want their projects listed. More information at www.gasag.de/umwelteuro.
 
#3 The experience economy is coming to Berlin
The true market potential of the future is to provide customers with the most personalised and unique experience possible. The experience economy is not a trend that will be gone as fast as it appeared. But how can Berlin companies, research, and political institutions benefit from the experience economy? According to a survey conducted by Bain & Company, 80% of executives assume that they are offering their clients an outstanding experience. What was frightening to find out was that only 8% of customers would agree. Decision makers in the capital region therefore need to learn what their customers really want and why. SAP Qualtrics is offering innovative thought leaders the ability to actually measure the customer experience. The intelligent tool helps them find out what customers or voters really feel and why. SAP presented the experience management technology of tomorrow at the celebration marking the 25th anniversary of Berlin Partner.
 
Did you know …
…that Deutsche Bahn AG, founded in 1994, is one oft he leading climate-friendly mobility and logistics companies in the world? Transporting 12.8 million passengers and more than one million tons of goods every day, the railway is the company’s backbone.

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…that Hoppegarten Racecourse celebrates 151 years of racing history in Berlin? Inaugurated on May 17, 1868 in a ceremony attended by Kaiser Wilhelm I and Otto von Bismarck, it quickly became one of the most prominent racetracks in Europe.

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Berlin to do
#1 BERLIN MASTER CHEFS AFTER-SHOW PARTY
The winners of the Berlin Master Chefs competition represent the city's culinary prowess unlike any others. After this year's award ceremony, you will have the opportunity to get to know 2019's master chefs and network with the Berlin business and catering scene. At various food stations, you will find the right sweet or savoury snacks to accompany the delicious drinks offered at the various bars. Tickets are available at www.berliner-meisterkoeche.de.
 
When, where? 23 November, 11 pm, BOLLE Festsäle
 
More: www.berliner-meisterkoeche.de
 
 
#2 BERLIN FOOD WEEK
This year, Food Week is bringing all facets of food culture to the table, according to the motto Regional meets international. Programme highlights: Stadtmenü celebrating the wild 1920s, the Food Mover awards ceremony, and the "Die Stadt isst sich auf" dinner with a menu exclusively made with Berlin ingredients.
 
When, where? 21 – 27 October, various locations
 
More: www.berlinfoodweek.de
 
#2 SZ ECONOMIC SUMMIT
Strong together! This is the motto of this year's Wirtschaftsgipfel hosted by Süddeutsche Zeitung. In a world that is increasingly falling apart, cohesion is more important than ever. Now it is time to master digitalisation and the upheavals in world trade. Together, managers and employees as well as business and politics have to address the onslaught of technological and social changes. This and much more will be discussed at the 13th SZ Economic Summit.
 
When, where? 11 – 13 November, Hotel Adlon Kempinski, Berlin
 
More: www.sz-wirtschaftsgipfel.de
 
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