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Berlin Business News
Berlin Business News presents in a compact and concise form interesting and useful information from and about the business location Berlin. The newsletter is published quarterly. We hope you will enjoy reading!
BERLIN´S COLOURFUL FUTURE
„The future has many names,” wrote Victor Hugo very aptly. “For the weak, it means the unattainable. For the fainthearted, it means the unknown. For the valiant, it means opportunity.” This credo continues to inspire many young entrepreneurs in their effort to achieve peak performance in the startup capital of Berlin. But what exactly does the future look like? Which future is being developed at the city’s countless multifaceted think tanks? How are work and life environments going to change in the city on the Spree? And how sustainable can this development even be? As a startup-scene hotspot, Berlin is already the ideal breeding ground for innovation. According to a recent study carried out by the Institute for Innovation and Technology in cooperation with the Startup Detector platform, a new startup company is founded every 14 hours in Berlin. In direct comparison with all other German federal states, the metropolis on the Spree River ranks in first place, with 111 startups per 10,000 inhabitants in 2018. The aim of Berlin’s startups is clear: they want to shape the future. And they continue to create new and exciting ways to transform the lives of their customers, whether it’s through clean driving with hydrogen cars or the almost fantastical application of quantum technology for data encryption. Some innovations sound like they were taken from a sci-fi movie and many of them are already being developed in the office buildings and co-working spaces of the capital.
 
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Berlin's Economy
#1 Amazon invests in Berlin
Amazon has made a firm commitment to the German capital. According to media reports, the company is set to become the main tenant on 28 floors at the forthcoming 140-meter “Edge East Side Tower” located directly next to the train tracks at Berlin’s Warschauer Bridge. With a total of 36 floors, the building will be one of the tallest in Berlin and offer roughly 65,000 square meters of office space. In addition, the first two floors will be open to the public and feature restaurants, cafés and event spaces. The building developer is also planning to have a bar on the roof of the tower, which is scheduled for completion in 2023.
 
#2 Berlin universities international
At a rate of roughly 17 percent, Berlin had the highest proportion of international students in the 2018 reporting period, making it the frontrunner among all German federal states. Most of the roughly 32,000 international students came from EU countries as well as from China, India, the US and Russia. In the same time period, 14 percent of the academic staff at Berlin universities had a foreign passport, which puts the capital in second place nationwide behind Saarland in this category. Berlin universities also lead the rankings in terms of DAAD funding, receiving a total of €38 million in 2018 for exchange scholarships and international cooperation. “The world comes together in the ‘Brain City Berlin’,” says Governing Mayor Michael Müller. “Thanks to this strong international network, Berlin is one of the most successful centers of innovation today, and this benefits our entire city.”
 
#3 Transfer Bonus anniversary
The Transfer Bonus program was launched on 1 October 2009 with the aim of making it easier for small and medium-sized tech-oriented companies in Berlin to gain access to the knowledge generated by the science and research community, and thus to strengthen their capacity for innovation. Almost 800 innovative projects have been realized so far. The Transfer Bonus program subsidizes the development of new products and services as well as qualitative improvements to existing products and processes with up to €15,000. The target groups for the funding measures are Berlin-based tech-oriented SMEs that cooperate with research and science institutions from the Berlin-Brandenburg region on their projects. With grants totaling over €7.5 million, the Senate has already deemed the program a successful model.
 
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Industry information
#1 MITTELSTAND DIGITAL
The SME 4.0 Usability Competency Centre provides free, unbureaucratic, and practical assistance to small and medium-sized enterprises as they become familiar with usability and user experience approaches as well as agile working methods. Companies also have opportunities to speak with the Centre's experts at various locations around Berlin. More information: www.kompetenzzentrum-usability.digital.
 
#2 BERLIN-BRANDENBURG@CES 2020
CES covers the full range of consumer electronics, including such topics as the Internet of Things, Smart Home technologies, car electronics, telematics, autonomous driving, and digital health. The fair is increasingly the stage for premiering new products and announcing innovations and is increasingly attracting the interest of companies from the capital region. CES will take place in Las Vegas from 7 to 10 January 2020. 12 Berlin-Brandenburg companies will present themselves at the states' joint stand there. The Enterprise Europe Network (EEN) also organises a partnership matching service for exhibitors and visitors.
 
#3 ADDITIVE MANUFACTURING FORUM BERLIN 2020
Additive manufacturing has become an established industry on the global market, offering extremely high potential for up to 25% annual growth. By 2023, a market volume of €25 billion is expected. The leading conference and exhibition is THE place for cross-industry networking between experts and users. Keynote speeches, practical lectures, and panel discussions result in a high level of knowledge sharing. The event will take place from 11 to 12 March 2020 at Estrel Congress & Messe Center Berlin. Foundation partners are: Airbus, BASF, Deutsche Bahn, Mobility goes Additive, Stratasys, and 3Yourmind. Berlin Partner is an official supporter. In 2019, 900 people participated in the forum and more are expected next year. For further information and to register, go to www.additivemanufacturingforum.de.
 
Berlin-Partner
#1 Mobility of the future
Software manufacturer SAP supports Smart City Berlin in addressing future mobility issues with the help of digital technologies. As part of the SAP devX Challenge, SAP and partners from the Berlin Mobility Network developed innovative solutions and prototypes for digital mobility services, secure routing for cyclists, incentive systems for sustainable traffic options, and much more for intelligent and integrated mobility in the capital city.
 
#2 Working in nature
Working in the most exclusive and extraordinary places in Germany in the middle of nature? The new "Outside Society" project from the two Berlin Partners Plain and Mo Systeme enables companies and corporations the workplace of the future. The companies offer a mobile room system so that they can experience all the advantages of an office in the open air and strengthen employee creativity and team spirit. The goal is to foster innovation through an inspiring environment and create memorable retreats, incentives, team events, workshops, and work meetings.
 
# 3 Plan W Congress on "Togetherness"
"Togetherness" is the motto of the 2nd SZ Plan W Congress. For two days, on 27 and 28 May 2020, there be discussions on how women and men can work together to make the economy more innovative, creative, and successful. Plan W, a product of the Süddeutsche Zeitung, is the first magazine that brings together women and business. In each edition, the editors address the question of how ambitious women are changing the economy and how they will play a more important role in the future.
 
Did you know…
... that roughly one-third of all food in the world ends up in the garbage?
Experts estimate that every person in the EU wastes 173 kilograms of food annually. In Germany alone, more than 18 million tons of food ends up in the garbage can each year. This is the equivalent to one truckload per minute.
 
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…that Because Berlin is a new service for professionals and companies not able to work freely in their home countries? ?
Because Berlin is a new service offered by Berlin Partner with the goal of promoting freedom and providing entrepreneurs, freelancers, skilled workers and students who are not able to develop in freedom where they currently live with new headquarters or even a new home in Berlin.
 
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…that Axel Springer has a new building in Berlin? ?
The new Axel Springer building in Berlin will act as a visual symbol of the longstanding publisher’s forward-looking transformation.
 
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Berlin to do
#1 CHRISTMAS SONGS AT 1. FC UNION BERLIN
Every year, the Christmas singalong attracts thousands to the stadium at the Alte Försterei and has become an intergenerational event that attracts the fans of many clubs. The choir, now known across national borders, was founded in 2003 by 89 supporters of the footballers' fan club.
When, where? 23 December, Stadium, An der Alten Försterei
 
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#2 BERLIN FASHION WEEK
Twice a year, Berlin transforms into an international stage for fashion and lifestyle, attracting up to 70,000 visitors. The Berlin Fashion Week is a meeting place for international designers, buyers, fashion enthusiasts and representatives of the fashion and media industries, all of whom come to discover and explore next year’s fashion trends.
 
When, where? 13 to 17 January, various locations in Berlin
 
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#3 INTERNATIONAL GREEN WEEK BERLIN
The International Green Week is the world’s largest trade fair for agriculture, nutrition and horticulture and the place where national and international exhibitors present their local products. Visitors are invited to set out on a culinary journey of discovery. In 2019, roughly 400,000 visitors spent over €51 million at the event.
 
When, where? 17 to 26 January, Exhibition grounds at the Berlin Radio Tower (Funkturm)
 
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