GCB Newsletter 6 | 2021 
Meetings Made in Germany - News for Event Professionals
Summer is here – and so is the sixth edition of our newsletter for event professionals! In this month's edition you will find news and information on the following topics:
•  Unlocking hidden know-how through business events
•  IMEX Buzz Day on July 7
•  The meetings destination Hamburg
•  Frankfurt is ready to restart
•  The GCB’s Summer Campaign
Enjoy the read, stay safe and hopefully see you soon!
MICE Think Tank
Unlocking hidden know-how through business events
Over the past year, the customary face-to-face exchange at business events has been replaced by digital formats to provide education and information. We know now that it works. At the same time, comprehensive knowledge transfer with its positive impact on the economic development of businesses and countries needs more. In his guest contribution, Matthias Schultze, the GCB’s Managing Director, takes a look at the different types of know-how and why face-to-face events are key for unlocking what’s inside people’s heads.
 » Click here to learn more.
Meetings Hands On
Next IMEX Buzz Day on July 7
“Extreme Innovation – What is it and why does it matter?”: Collaboration and innovation are at the center of July’s Buzz Day – a free education program that will be taking place on IMEX's BuzzHub platform. This month IMEX is collaborating with Swapcard for a special crossover session. On July 7th, attendees of the Swapcard Evolve community as well as the Buzz Day will be able to access co-located content, all centered on building a culture of innovation.
 » Learn more and register.
Next Stop Germany
“Many people consider Hamburg to be Germany’s finest city”
Lumi Hilchey, GCB's Regional Director for North America, has recently spoken with Florian Gerdes, Marketing Manager Conventions with the Hamburg Convention Bureau, to discuss how Hamburg has dealt with the COVID-19 pandemic and why it is the ideal destination for business events in Germany and Europe. He also gave insights into how he and his colleagues can help planners stage their events in Hamburg.
 » Read the full interview here.
Frankfurt is ready to restart
Indoor events with up to 250 people have been permitted again in Hesse and with the positive developments of the last few weeks, all signs are pointing to a „restart“ in the congress metropolis. With comprehensive hygiene measures along the Delegate Journey, Frankfurt is now promoting itself for safe meetings.
 » Click here to find out more.
Let's talk GCB
Meet, Connect, and Discover
“Germany – at the heart of future events”: Meet our exhibitors in the Virtual Marketplace through one-on-one appointments, connect via chat, video, or phone call, and discover everything you need for your next business event in Germany. Until September 30 approximately 70 hospitality suppliers showcase everything that Germany has to offer as an international meeting and congress destination. Visit our Virtual Marketplace.
 » Make your appointment today.
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