GCB Newsletter 08 | 2019 
Improve your Customer's Experience!
In this newsletter we provide you with information about:
•  Design Thinking at the Estrel Hotel Berlin
•  The 100th German X-Ray Congress at the Congress Center Leipzig
•  Made in Germany: Where Sustainability is an Expert Matter
•  Where to Meet Team Germany this Autumn!
•  Q Berlin: The Berlin Conference On Freedom And Responsibilty
•  GCB Learning Nuggets – No 4: Success Factors that make all the Difference Part 2
Enjoy the read!
Next Stop Germany
Design Thinking Enables Event Perfection: 20 Years of the MHK Event at the Estrel Berlin
Can Design Thinking, which has been adopted by leading tech brands such as Apple, Google, Samsung, IBM, be employed to attain event perfection for hotels? As background, Design Thinking is a creative problem-solving process that has a human-centered core. At the Estrel Berlin, this user-driven, interactive approach has been used frequently over the property's 25-year history as a tool to perfect event delivery.
 » Find out more here. 
Something to Remember: The 100th German X-Ray Congress at the Congress Center Leipzig
In June, the German Radiological Society hosted the 100th X-ray Congress in the CCL Leipzig. Much of the supporting programme was reminiscent of a festival, with opportunities for impromptu personal interaction. Read more about prominent speakers with surprising perspectives on the subject and a number of new formats during the congress.
 » Full article here. 
Expertise Energy
Made in Germany: Where Sustainability is an Expert Matter
Sustainability has become one of the most prevalent terms of our time. Germany has long been a country that puts energy and environmental topics very high up on the agenda. Discover Germany's innovative ecosystem for events in the environment and energy sector.
 » Read full story here. 
Meet Team Germany this Autumn!
Would you like to know where you can meet the GCB and German exhibitors in person this autumn?
With IMEX America (September 10th-12th) in Las Vegas and the ibtm World (November 19th-21st) in Barcelona you have two great opportunities to meet them personally and to learn everything about Germany as your next conference and congress destination!
 » Make your appointment for IMEX America know!
Q Berlin
Q Berlin: The Berlin Conference On Freedom And Responsibilty
Berlin is home to people from all over the world and stands for freedom, courage and tolerance. Q BERLIN provides a space to share global perspectives, disrupt, inspire and tear down walls to shape the future we want to live in.
 » Save the Date: 7 & 8 NOVEMBER 2019
Meetings - Hands On
Nugget 4
GCB Learning Nuggets – No 24: Success Factors that Make all the Difference Part 2
Engaging events don’t happen by chance. Our Future Meeting Space research has identified six key success factors that are interrelated and influence each other. In our previous learning nugget, we looked at networking, disruption and digital tools. Now, it’s all about knowledge transfer, interaction and satisfaction.
 » Full article here. 
MICE Think Tank
Platform Economy: New Players, New Markets, New Business Models
The market is currently moving towards a dominance of external platform operators that can be expected soon. Platform consolidation is progressing and platforms that cover all aspects of event planning are being established. This trend increasingly pushes conventional agents out of the market. Databases, searches by different criteria and standardisation even enable the generation of proposals for complex requests and big events, individual requirements and high demands.
 » Read more about the study on the effects of platform economy on the meetings industry here. 
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