GCB Newsletter 3 | 2021 
Meetings Made in Germany - News for Event Professionals
It's already time for our third newsletter of the year! In this month's edition you will find news and information on the following topics:
•  GCB Future Talks - North American Edition
•  Future Meeting Space: The future role and purpose of events
•  [Ad] Hamburg is getting ready!
•  Future Meeting Space launches new research topic
•  “Germany – at the heart of future events”
Enjoy the read, stay safe and hopefully see you soon!
MICE Think Tank
GCB FutureTalks - Annika Clutch
„Collaboration is a must for a strong and bright future“
North America is a key market for business events made in Germany, and our team continues to stay in touch with customers and friends in the US and Canada. That is why we are happy to share the first piece of our new interview series: GCB Future Talks with North American event planners. For the first edition, Annika Clutch talked to the GCB’s managing director, Matthias Schultze, about her success factors for new meeting formats as well as her perspective on improving diversity and inclusion in our industry.
 » Click here to read the full interview.
Future Meeting Space
The future role and purpose of events
The world of events is undergoing profound change. Still, the relevance of events for the communications mix of organizations will continue to grow in the future. This and more are the findings of the latest study project conducted by the GCB German Convention Bureau e.V. and the Fraunhofer IAO as part of their innovation alliance „Future Meeting Space“. Read more on the future role of events from 18 months in-depth research in the complete study.
 » A free download version is now available.
Carylann Assante
“The will to ‘risk’ something new and to learn from it”
For the second edition of our interview series “GCB Future Talks – North American Edition”, the GCB’s managing director, Matthias Schultze, talked to Carylann Assante, CEO of SYTA, the Student and Youth Travel Association. Carylann shared her experience with the industry’s “New Now” and what she thinks is required to learn for future events. Especially her statement that “we have to be willing to ‘risk’ something new and to learn from it” points out her future-oriented attitude as a meeting and event planner.
 » The full interview can be found here.
Next Stop Germany
Hamburg Elbphilharmonie
Hamburg is getting ready!
The preparations for the restart are in full swing! The Hamburg Convention Bureau has not only set up a new Corona information page for customers and planners, but has also produced a new video that not only creates an impression of the Hanseatic city, but also shows that safe meetings in Hamburg are possible! Hamburg is getting ready – and looking forward to seeing you!
 » Click here to learn more
Let's talk GCB
Future Meeting Space
Future Meeting Space launches new research topic
Continuing its work in 2021 with a new research topic, the "Future Meeting Space" innovation network will be looking at the challenges of the post-COVID19 era. In a study titled "The changing ecosystem of events“, the research alliance initiated by the GCB German Convention Bureau e.V. and the Fraunhofer IAO focuses on the new opportunities created by the changed ecosystem and will develop usage scenarios for physical, hybrid and virtual meetings in our "new normal".
 » Click here to learn more.
Germany - At the heart of future events
“Germany – at the heart of future events”
This summer you can look forward to the GCB’s diverse hybrid program centered on Germany as a meeting and congress destination. Our "Roaming Reporter" will take you on a digital journey and report live on social media from as many as 12 destinations. In the GCB Virtual Venue, you will get to know event suppliers virtually and have the opportunity to hold 1:1 conversations. Our Education Weeks in the second half of June will offer a wide range of online lectures and discussion rounds on the topics of innovation and sustainability.
 » More info coming soon - stay tuned.
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