GCB Newsletter 06 | 2019 
It's all about Experience!
In this newsletter we provide you with information about
•  A look behind the scenes: Hosting IMEX in Frankfurt
•  ICCA CEC Summer Meeting
•  Hands-on tips how to engage different attendee types
•  Digitization in the event industry
Enjoy the read!
Next Stop Germany
Feature Frankfurt
Hosting IMEX in Frankfurt: A look behind the scenes
After IMEX Frankfurt is before IMEX Frankfurt. Curious to know what the organizational team is doing to guarantee a successful show?
Together with the Frankfurt Convention Bureau, take an exclusive look behind the scenes, and the close relationship between the German and Frankfurt CVB’s as well as IMEX and Messe Frankfurt. What is it that connects the entire MICE industry in Frankfurt each year?
 » Find out more in the video. 
ICCA CEC Summer Meeting
BURNING Summer education and networking
Join the ICCA CEC Summer Meeting, 29 – 31 August in Belgrade, Serbia.
New Meeting format, great education content and Belgrade-style networking options will deliver extensive experience. All information can be found on w w w. cecmeetings. com so feel free to share among your colleagues.
So register here to see why “Better is Together”.
Hope to see you all!
Karina Grützner, Chairperson and Igor Kovacevic, Deputy Chairperson
Meetings - Hands On
Nugget 2
GCB Learning Nuggets – No 2: Tips from a pro how to engage different attendee types
In our first learning nugget, we looked at the importance of considering the requirements of different attendee types. Digging a bit deeper, we have asked meeting expert Felix Rundel from Berlin’s Falling Walls Conference for his tips. Read more about his hands-on tips how to engage different attendee types.
 » Read full article here. 
MICE Think Tank
"Espresso with"... René Proske, discussing digitization in the event industry
Matthias Schultze spoke with René Proske about digitalization in the event industry. The Proske agency was represented at the Germany booth at IMEX 2019 with its "Digital me" - an innovative tool with which meetings and events can be visited virtually. Find out more about opportunities, challenges and limits of digitalization in the event industry in the interview.
 » Watch the video here. 
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