GCB Newsletter 2018

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GCB Newsletter 09 | 2018

Do you know the ROI of your Events?

How do you know if an event was successful? How do you measure the success of your events? What information is enough to prove the added value - the return on investment (ROI) of events? If you can measure the success, you increase your planning security as well as the effectiveness of your event.

On this note we provide you with insights on how to use the right data to measure the ROI of your event. Further more we provide you with interesting insights about destination Germany and tell you what your morning routine has to do with german inventions.

Enjoy the read!






© Cvent


Are you harnessing the full Power of your Live Events?

It's clear: better understanding audiences enables organisations to drive more attendance and produce better attendee experiences. Are you collecting the right data – and enough data – at your events?

Find out what you can do more effectively by collecting the right event data from Guest Author Karin Althaus (Cvent). 






© Maritim Hotels


For Maritim Hotels it’s All About Human Connection & Homelike Hospitality

Paula Osiander, Assistant to the International Sales Director based in London was born to be in the hospitality business... literally. To get a feel for what it's like being an up-and-comer in the hospitality world with Maritim Hotels we spoke with her recently.

Find out more about one of her favorite experiences in Maritim's training program



What ICCA tells you about destination Germany

According to ICCA statistics, Germany ranks as the number 1 meeting destination in Europe for international association meetings and number 2 worldwide.

Our colleague Ursula Winterbauer looked more closely at this year’s ICCA data and provides you with some interesting insights



Made in Germany: Innovative chemical and pharmaceutical industry

Did you already brush your teeth today? Then congratulations, you just had your first contact with Germany this morning! Germany is a leading location in the chemicals and pharmaceutical industry.

Find out more about the long history of German groundbreaking inventions in everyday use



New Members and Business Partners in the GCB

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