GCB Newsletter 9 | 2021 
Meetings Made in Germany - News for Event Professionals
With the relaunch of its website, the GCB boosts the central content hub for Germany as a leading meetings destination. Take a look at the ‘Germany Meetings Magazine‘ and discover our latest articles and interviews on the industry’s hot topics. If you are looking for something special, the new map displaying the GCB’s members offers you a structured overview for planning your next event in Germany.
In this issue of our newsletter, you will also learn more about:
•  GCB Future Talks – North American Edition, Vol. 8
•  Future Skills in the Event Industry
•  IMEX America 2021
•  New Campaign #SafeBusinessTrips
•  GCB Website Relaunch
Enjoy the read, stay safe and hopefully see you soon!
MICE Think Tank
Jennifer Rondinelli
“Event specialists need to stay educated, open minded and agile”
Matthias Schultze, Managing Director of the GCB, has recently talked to Jennifer Rondinelli, Director of Education Operations at MAC Cosmetics, about how she faces the current challenges in planning business events. Jennifer is convinced that “event professionals need to stay abreast of all digital things” and that it is important to collaborate with other event planners “to get more creative, build your network and advance overall”.
 » Read the whole interview from our series here.
Let’s talk about ticket pricing!
The business events industry has seen a lot of new developments in recent years. But how has this affected the pricing, marketing & selling of event tickets? Are today’s practices still up to date? Or is it time to discuss new solutions? These are the questions we’d like address in our latest innovation challenge on the open innovation platform Response Room. We’re starting off with a short survey to determine the status quo. Later on we will be launching new phases based on your answers.
 » Join us on the Response Room!
Keeping an eye on future skills in the event industry
Lifelong learning has become something of a no-brainer. The results of the latest Future Meeting Space (FMS) research on the ‘Future Role and Purpose of Business Events‘ exemplify this aspect very clearly when looking at the evolving job and skills profiles of event professionals. Our new – hybrid – event world will bring a lot of change but, more importantly, also exciting opportunities to learn and grow.
 » If you want to know more about future skills in the event industry, click here.
Meetings Hands On
IMEX America
IMEX America 2021
The GCB will once again be live on site with the German Pavilion at IMEX America in Las Vegas from 9 to 11 November. Together with seven stand partners, Germany as a meetings and conventions destination will present itself to the international community of event professionals. Details on the German exhibitors will be available shortly on the GCB’s website.
 » In the meantime, feel free to drop by here.
Next Stop Germany
Discover the GCB’s New Website
With the relaunch of its website, the GCB boosts the central content hub for Germany as a meetings and congress destination and enhances its usability. The "Germany Meetings Magazine" with articles and interviews on Germany as a meetings destination or the optimized supplier search including a new map tool are just some of the highlights for event professionals.
 » Take a look around.
New GCB Campaign #SafeBusinessTrips
How can business trips be organized during and after a pandemic? How can the health and safety of business travelers be ensured in the best possible way? To address these questions, the GCB has launched its new campaign “#SafeBusinessTrips”. On the campaign’s website you can discover comprehensive information on safety and hygiene concepts along the entire delegate journey of business trips to and in Germany. We also invite you to share your own experiences on social media under the hashtag #SafeBusinessTrips.
 » Learn more here.
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