GCB Newsletter 12 | 2020 
Meetings Made in Germany - News for Event Professionals
In this newsletter you will find news on the following topics:
•  Hamburg – Germany’s Strongest City Brand
•  ProfTreff 2020: First Hybrid Event in its 31-year Tradition
•  Smart and Inspiring: Medical Innovation Made in Leipzig
•  SOLUTIONS: Meetings Made in Germany
•  Award for Destination Germany at the 13. China Meetings Industry Convention
Enjoy the read and stay safe!
The GCB team wishes you a happy Holiday season and a happy and healthy New Year.
Next Stop Germany
Hamburg – Germany’s Strongest City Brand
The city of Hamburg has been named as "Germany's strongest city brand". "Stadtmarken-Monitor 2020" by branding agency Brandmeyer surveyed the 50 largest German cities and found that Hamburg has the strongest city brand. The city claimed the top spot in a number of categories: attractiveness, future development, city break destination, likeability, uniqueness and standard of living. The perfect setting for future B2B events.
 » Discover Hamburg here.
ProfTreff 2020: First Hybrid Event in its 31-year Tradition
Around 200 guests followed the invitation of the Munich Congress Alliance (MCA) and the Munich Convention Bureau to attend this year’s ProfTreff in early October. For the first time, invited guests were given the opportunity to choose between attending the event on-site or virtually. But how has COVID-19 impacted this year’s ProfTreff?
 » Read more.
Smart and Inspiring: Medical Innovation Made in Leipzig
Internationally renowned top-class research and state-of-the-art training, a history going back centuries and contemporary innovation – Leipzig sets standards as a medical industry hub. Pioneering developments make their way from here around the globe, while a large number of start-ups come up with innovative ideas. At the same time, respected figures invite international experts to Leipzig to share information and ideas at the conference destination.
 » Learn more.
Let's Talk GCB
Wrap Up
SOLUTIONS: Meetings Made in Germany
Germany offers the best conditions for events that focus on access to future-proof competencies and excellent networking opportunities. Meetings and conferences can thus be designed with a view to a sustainable holistic experience that will be remembered by participants. Re-read or learn more through our blog articles, best practices and interviews from the last four months.
 » Learn more.
Award for Destination Germany at the 13. China Meetings Industry Convention
The GCB is proud to have received the award “Germany - the most anticipated Destination 2020” at the 13th China Meetings Industry Convention in Beijing early December. This appreciation shows once again that Germany still enjoys an excellent reputation worldwide. Thanks to Henghong Yang, GCB's Regional Director Greater China, for staying connected with our clients in these challenging times!
About us   |   Imprint