GCB Newsletter 4 | 2021 
Meetings Made in Germany - News for Event Professionals
It's time for our fourth newsletter of the year! In this month's edition you will find news and information on the following topics:
•  GCB Future Talks – North American Edition
•  Response Room: Learning from learnings
•  “Germany – at the heart of future events”: Virtual Market Place
•  Invitation “Meeting- & EventBarometer 2020/2021”
•  Test lab BOCOM: What we’ve learned
Enjoy the read, stay safe and hopefully see you soon!
MICE Think Tank
GCB FutureTalks - Killian Dorier
“2020 became our most productive year”
Killian Dorier, a member of the World Justice Project’s (WJP) engagement team, shared with Matthias Schultze, Managing Director of the GCB, how this success became possible in times of the pandemic and how his team creates more dynamic and interactive events. Read more about his “eye-opening” experiences of WJP events in the third edition of our interview series Future Talks with North American event planners.
 » Click here to read the full interview.
Response Room
Learning from learnings
We are constantly learning from experiences and achievements as well as from everything that did not go according to plan. We debrief after projects and summarize our learnings in many lessons learnt. But how can we ensure that this knowledge does not go to waste? How can it be used for long-lasting and sustainable improvements? What’s important for an easy to use, practical and inspiring knowledge management system? That’s what we’d like to discuss with the Response Room community in our latest innovation challenge.
 » What’s your take? Let us know!
Mark Shearon
“Live events will come back strong in 2022“
Collaboration and co-creation are needed to realize innovative ideas for all kinds of events. In the latest edition of our interview series Future Talks with North American event planners, Mark Shearon from Proscenium shared his inspiring thoughts and experiences about events in our “New Now” with Matthias Schultze, the GCB’s Managing Director.
 » Read the whole interview here.
Next Stop Germany
Virtual Market Place
Save the Date: Virtual Market Place from June 1
June 1 marks the start of "Germany – at the heart of future events" and the opening of the campaign’s Virtual Market Place. Until September 30, you are invited – 24/7 – to discover everything that the meetings destination Germany has to offer for your next event. A total of 70 exhibitors are looking forward to your visit at diverse exhibition stands and in virtual meeting rooms. For personal contact with the exhibitors, use the chat function or book an individual appointment directly.
 » You can find all important information here.
Meeting- & EventBarometer
You are invited: Meeting & EventBarometer 2020/2021
How has the German event market changed over the past year? How important have digital and hybrid formats become? The management summary of the latest Meeting & EventBarometer 2020/2021 provides answers to these and many more questions. On May 5th, the German National Tourist Board (GNTB), the EVVC European Association of Event Centers, and the GCB German Convention Bureau will present all results in an online event.
 » Register for the event here.
Let's talk GCB
Test lab BOCOM: What we’ve learned
Last year, the GCB and partners teamed up to organize the “BOCOM – Experience Borderless Communication” congress and tested what events of the future might look like. The event was a hybrid and multi-site test lab that connected hubs, speakers and attendees from around the world and included a research project that was conducted by the Fraunhofer Institute for Industrial Engineering IAO. The study’s analysis provides event professionals with important insights on the attendees’ success factors for hybrid events that aim to connect spatially distributed attendees.
 » Click here to learn more.
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